About Getting More Referrals

I have long been of the opinion that the most effective form of Advertising is word-of-mouth referrals. Not only are personal referrals effective, it is probably the least costly Marketing tool in your arsenal. For some reason, however, it seems like the most difficult tactic to execute. I cannot say that I know exactly why, but people find it daunting to ask for referrals. I recently hit on a solution for my business that I would like to pass along.

I recently crafted a script to help my network and clients make referrals on my behalf. Although it may require some editing to work in your business, the basic outline seems to be sound based on the feedback I have received. Here it is for your consideration.


THIRD PARTY REFERRAL TEMPLATE:

(Insert Name), it is my pleasure to introduce you to Jim Weber. Jim is President and Owner of New Century Dynamics Executive Search, a Professional Services Firm engaged in Executive Search, Outplacement Services, Placement of Interim Executives, and Contract Employees. Their focus includes Restaurant and Hospitality, Food Service Distribution, and Retail segments. They are specialist in sourcing Marketing, Operations, Finance, and Business Development (Franchising) Talent and are particularly adept at executing the confidential search process. The company is primarily focused on growth oriented Restaurant Chains with revenues in the $100 to $500 Million range. Their client base includes Regional and National Brands across all industry segments.

Prior to forming New Century Dynamics in 1999, Jim Weber spent 25 years with Fortune 500 companies in the Service Industry where he developed a broad-based portfolio of “hands-on” line and staff experience in growth and turnaround situations. A proven Executive with exceptional Leadership skills, Jim has a strong financial background and heavy operations experience in restaurants, specialty retail stores, food manufacturing and distribution. He has a very strong background in Franchising as well.

During Jim’s career his background in Strategic Market Planning and his strong Profit Orientation supported successful New Business Development Projects, Same Store Sales Increases, Expense Control Systems, and Labor Productivity. Through his leadership and the ability to build strong teams, he developed Organizations that consistently delivered the Profit Plan, year in and year out.

(Insert Name), I am confident that you will enjoy meeting Jim Weber and learning more about New Century Dynamics Executive Search. You will find that he has impeccable references and you have a number of mutual friends.

For more detailed information about Jim, his company’s capabilities and their client list please visit his website at www.NewCenturyDynamics.com.

When do you have time on your calendar to meet Jim?


Make it easy for your network to make referrals on your behalf and more referral business will come your way!

Let me know if this works for you.

New Century Dynamics announces Outplacement Services

In order to better serve your needs, New Century Dynamics is pleased to announce today that we have added outplacement services to our portfolio.

While we have helped exiting employees in limited ways in the past, ongoing economic uncertainties have convinced us to offer more extensive, personalized services that are sorely needed by those who must search for new work in today’s highly competitive marketplace.

We are now prepared to offer a full range of outplacement programs tailored to the current economy, with price points to fit every budget. Whether you have a single C-level executive who needs one-on-one personalized support over a period of months or a significant volume of lower level candidates who require streamlined group sessions, we are prepared to meet your needs.

Through a partnership with Executive Impact, a leading career marketing firm, your people can be supported nationally with unique strategies that have been demonstrated to be effective in today’s job market. Richard Kirby, Principal at Executive Impact, will oversee these programs and personally support all key executives you designate.

Additional information can be found at www.outplacementanswers.com and a brief bio of Mr. Kirby can be found at the end of this message.

Please email or call me today with any needs you would like to discuss. We look forward to serving your needs soon!

Best regards,
James E. Weber, Principal
New Century Dynamics
770-649-7051

Richard Kirby brief bio:
After earning a B.S. in electrical engineering and achieving certification as a Registered Professional Engineer, Richard began a unique self-directed career journey in which he chose to move from engineering to human resources to marketing and to sales. Since 2002, he has been a full time career consultant (coach) to C-level leaders and other professionals seeking new career opportunities.
Richard's expertise includes career assessments, goals definition, self-marketing strategies, interpersonal communications, business networking, strategic interviewing, and compensation negotiations. Richard is a member of the Georgia Career Development Association, the Society for Human Resource Management, and the Institute of Management Consultants. For more information, see www.outplacementanswers.com.