"Time is short! Find me a
Specialist!" Those may not be the exact words, but that is most
definitely the message. My clients have specific needs that must be
addressed and do not have time for a generalist to learn how to attack the
problem. They want people who have been there and done it. Most of
my clients are small to mid-cap companies. Many are owned by Private Equity
Groups, (PEGs). The rest are a mix of privately held emerging brands and
more established niche players. Virtually all are working to make their
brand relevant in a very dynamic and challenging business environment.
Time is of the essence, so their planning horizon is
short. Certainly, shorter than for larger, Fortune
500-class companies.
Most recently, my clients have been
facing the following situations:
- Change of ownership
- PEG buy/sell transaction
- Pre-IPO
- Public to Private
- Chapter 11
- Debt Covenant Issues
- Turnarounds
- Start-up
- Joint Ventures
- Installation of Management Accountability Systems
- New CEO
- Major Systems Upgrades
Other searches have required
experience in franchising, consumer packaged goods, and experience in
family-owned businesses. Industry-specific experience is almost always
required. I have even had searches requiring the candidate to move
to remote, less than desirable locations. This parallels the demand for
our consulting practice, but not as much.
Most people know that tenures have
decreased significantly. Three to five years in position is not uncommon
for C-level executives. Three years or less is common for other senior-level
executives. Much of this is related to heightened levels of accountability due
to intense competition. This level of senior-level turnover can affect
the entire management team. Some of it, of course, is due to a change of
ownership which often means a new management team, or changes for key
executives. As the planning horizon shortens, the enterprise focus
is on the most best ways to enhance competitiveness. Companies in
the small to mid-cap sector need people who can make an immediate
impact. Generalists requiring a learning curve are eschewed over
candidates with more specialized skills and experience. It has become an
ad-hoc world.
The good news is that most of you
have lived through the situations listed earlier. You have been through
the break-up of Conglomerates. You have seen global competitiveness
affect your employers. You have seen employee-led Leveraged
Buy-outs. Without a doubt, you have seen the productivity benefits of
technology. These global changes have resulted in right-sizing;
down-sizing; re-engineering; and outsourcing. You have likely seen
several ownership changes, IPO's, and the public to private transactions, and
probably have experience with PEGs. By now, you have a wealth of experience
and skills for specific situations. Face it, with reference to Peter
Drucker, we have been living in turbulent times.
The objective is re-branding oneself
as a specialist, but not necessarily one specialty. If you look
back on your career you will find common themes. You will notice
that you have thrived in situations which have been identified in this
post. Those situations can become the themes for your positioning as a
Specialist. The good news is that word-processing programs allow
you to have multiple resumes which you can tailor to a given specialty.
It doesn't mean that you are fabricating a career history. It
means that each version of your resume puts more emphasis on the specialty
(read skill-set) you wish to promote.
Time is short for small to mid-cap
employers, especially for PEG Portfolio companies. They need specialists
to help resolve immediate issues. Become the Specialist they seek for
success in your job search or in your freelance career.!
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