Your Resume is Not Getting Traction: It Just Isn’t Interesting

How do you choose your leisure reading?  When you read the newspaper, visit a website, or pick up a magazine what grabs you attention?   Is it a compelling headline?  An interesting picture, or some other graphic?  Do you scan the article or do a deep-dive for total comprehension?  How do you decide which route to take?  I would imagine that time pressures hold sway.

Consider spending your day wading through a mountain of resumes, hoping to find a handful of candidates that match your specs?  I recruit for a living and I find that thought oppressive.  Would you like to sift through boring, poorly formatted resumes all day.  Madness!  It could drive one to drink!  No one wants to read boring material.  It is no different for a recruiter.  To be productive we scan resumes and put them in piles.  You want your resume to land in the right pile, the “I have got to call this guy” pile. If you want your resume to stand out, you must internalize that thought.

Rules for Crafting an Interesting Resume:

• Provide a short Executive Summary at the beginning to set the stage.
• Executive Summary – Executive Level, Industry Segment, Functional Discipline

• Use paragraph format for Executive Summary, and Job Responsibilities.
• Italics for job responsibilities will make the resume more interesting to read.
• Use bullet-point format for Accomplishments and Skill Sets.
• Use bold and underline functions to make headers stand out.
• Give a brief description of each employer and the purpose of each position.

Your resume is your career story.  Like any good story, it needs a plot, a theme and some drama.  Use your executive summary to set the stage by positioning your career experience.   Are you a turn-around expert, a business development guru, an M&A specialist or maybe you are all about IPOs.  You get the point.  The positioning statement is your theme. Regardless of your functional discipline there are only a handful of themes in business.  As you think about your career, I am confident you will find a common thread, a theme that defines your experience.   Now, reinforce your theme throughout the body of your resume. 

Think like a marketing professional.  These folks are tasked with creating interest by communicating the benefits of their brand.    After all, isn’t your resume about communicating your message?   Tell your story with high impact language in an interesting format.  The words you choose must stimulate an immediate emotional response.  They must be powerful and precise, evoking a sense of energy and excitement.  Eliminate trite buzz words! Buzz words are buzz killers!

The purpose of a resume is to present your job history, but the goal is to get an interview.  Too many details too soon may well obscure your message.  First establish interest on the part of the recruiter, then fill in the details.  I am not recommending a one, or even a two page resume.  My message is to eliminate space devoted to non-essential information. I advise my candidates to have a very detailed resume available when a recruiter is ready to dig deeper into their background.  Even so, that document is not appropriate for first contact.  Build your resume with points that matter. 

When I consider the time I have spent in meetings, presenting to my team and superiors, or sitting through another presentation; I often wonder if management just wants to be entertained.  Work can be enjoyable and should be.  Why subject a recruiter to a boring resume?  To stand out, make your resume interesting and entertaining. 



Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.
Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com
 

Your Resume is Not Getting Traction: 5 Reasons Why: It is not easy to read

Are you invisible?  Don’t laugh.  If your resume is not generating interest, you may as well be invisible.  If your resume is not read do you exist?  If your resume is not read and its content appreciated, your job-search is dead in the water.  And, when I say “read” I mean scanned.  A recruiter will spend less than 30 seconds evaluating your resume.  If your resume is not generating interest, it is a safe bet that it is not reader-friendly.  You may be the ideal candidate for a particular job, yet fail to get into the queue just because you crafted a resume that recruiters don’t want to read.  I can tell you from experience that there is a direct correlation between the quality of candidate’s resume and the amount of interest it generates.

To craft a resume that generates interest, start by putting yourself in the reader’s place.  Think of your own reading habits, especially on a busy day when time is short.  Do you like the thought of reading densely-packed pages of small-type-faced words?  That is a turn-off, happily to be avoided.  I am confident that you know exactly what I mean.    To maximize my productivity, I want to receive the most information I can in the least amount of time.   I will likely put aside a difficult-to-read resume, and move on.  Unfortunately, that usually means that other candidates make it to the hiring manager.

Follow these rules to help craft a resume with impact.

·       Use header and footer function to retain continuity.

·       Use Table function to hold formatting for employers, job titles and dates.

·       PDF is the best format for integrity in transmission.

·       12 pt. type face size for the body of the resume, larger for headers, 14 to 16 pt.

·       Use spacing to break up jobs held and to transition from different formats. 

·       White space is important!  Use it liberally.

·       Use 1” margins

·       Use underlining to separate employers.

A resume is really more of a marketing tool than a detailed work history.  Even if you are trying to convey your history, your goal is to engage the reader with every word, coaxing him into reading more.  You are trying to tell a story, your story.  If you cannot present your story in an interesting way, why make me suffer through a bad read?  As a professional you have likely attended many PowerPoint presentations that use short sentences and bullet points.  You know that these presentations are effective because they distil the key points in a way that is easy to grasp.  The message literally jumps off the page!  The sentences are short and the words have impact.  Your resume should use these techniques too!

Most of my work is with C-level Executives so I don’t get too involved in Automated Tracking Systems, but I do have a resume data-base.  When I search my data-base I use key words that match the client’s ideal candidate profile.  This task is always more productive when candidates have taken advantage of their resume’s file properties menu.  It is important to populate your resume with key-words, and don’t neglect the “file properties” feature.

Finally, always want to leave audience wanting more.  The important point of a resume is to get you into the game.  If you provide the most important information in an interesting, easy to read manner you are more likely to get a phone call from a hiring manager.  At that time you can begin providing more detail about your experience and accomplishments.  I definitely recommend that you develop a highly detailed CV that recaps your complete career history and accomplishments.  That document will serve as basis for your resume, bio, and key accomplishments.  However, that is not a document to use for an introduction in a job-search.

Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.

Jim Weber, President

New Century Dynamics Executive Search

www.newcenturydynamics.com

Your Resume is Not Getting Traction: 5 Reasons Why

We all know the adage.  “You only get one chance to make a good first impression.”  Whereas this might not be completely accurate, where your resume is concerned it most certainly is true.  Your resume is likely your first opportunity to make an impact with a hiring manager.  In too many cases a strong candidate with a weak resume loses out on a great opportunity.   It does not have to be that way.  Understanding how a resume is reviewed and used will give you the fundamental information to craft a product that will stand out.

The following five issues are likely working against you.

It is Not Easy to Read.

• Use header and footer function to retain continuity.
• Use Table function to hold formatting for employers, job titles and dates.
• PDF is the best format for integrity in transmission.
• 12 pt type face size for the body of the resume, larger for headers, 14 to 16 pt.
• Use spacing to break up jobs held and to transition from different formats. 
• White space is important!  Use it liberally.
• Use underlining to separate employers.

It is Not Fun and Interesting Reading;

• Provide a short Executive Summary at the beginning to set the stage.

• Use paragraph format for Career Summary, and Job Responsibilities.
• Italics for job responsibilities will make the resume more interesting to read.
• Use bullet-point format for Accomplishments and Skill Sets.
• Use bold and underline functions to make headers stand out.
• Give a brief description of each employer and the purpose of each position.

It Does Not Reveal You to be a Savvy Professional:

• Leave off Personal interests and “references available upon request.”
• Use industry specific terminology.
• Accomplishments should be predominant
• Executive/Career summary must address your functional discipline, level of accomplishment; and industry/segment expertise.
• Give a short, one line explanation for employer changes.
• Your resume file name should put your last name first, then first name and date.
• Use File/Properties menu option to list key words and other data.
• Use appropriate key words in the body of the resume.
• Avoid trite phrases and meaningless buzz-words.

It Does Not Focus Enough On Your Accomplishments:

• Your Career Summary should position you based on your general contributions.
• Your Skill Sets should provide more definition to your strengths
• Your Employment Summary should bullet-point your most significant accomplishments.

It Is Not Easy to Contact You:

• Cell phone and email addresses are key.
• Home mailing address is unnecessary.

The most important point to understand is that your resume is not read as much as it is scanned.  In many of my search assignments up to 50% of the resumes I receive do not fit the desired profile, but I still must review each and every one to make that determination.  Hiring managers and their support staff must use their time wisely when sifting through a mountain of resumes.  These folks sort your resume into two piles; “possible” and “forget-about-it” by quickly scanning to see if the resume reflects the ideal profile for the position in question.  Even if their scan picks up some of the key attributes in question, a poorly formatted resume can end up in the “forget-about-it” pile.

To further drive home the point one would do well by reviewing point of sale marketing messages used by retailers.  They use very short messages, sometimes as few as two or three words, that make  a strong emotional connection with the shopper. You would be wise to think like a retailer when crafting your resume. 

To summarize, if you are to be considered a viable job candidate, your resume must be interesting, easy to read, and user-friendly for digital (i.e. email) transmission and retrieval.  To be viewed as a savvy professional, pay attention to the details.  Put your recipient’s needs first.  The previous bullet points will set you apart from the rest of the pack.

Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.

Jim Weber, President

New Century Dynamics Executive Search

www.newcenturydynamics.com

 

Five Steps to employment for the over-50 Job-search: Why you need a career coach.

I landed my first job out of college by responding to a classified ad posted in the local newspaper.  After that, I did not need to look for another job for 11 years.  The next job I landed was through an executive recruiter and the one following that was through an ad placed in a trade magazine.  My last job-search was conducted under direction of an outplacement firm which focused on the power of networking.  Interestingly, my networking with an executive recruiter led to my final job in the corporate world.  It was in that last situation, working with an outplacement counselor, where I had my first experience with a career coach.  Although he was not familiar with my industry segment he was very good at helping me improve my networking skills, especially the quality of my communications.  He kept me focused and motivated, resulting in a fairly short time between jobs.  That was, wow, over 20 years ago.  Email and the Internet were in their infancy.  Snail mail and the telephone were still our primary modes of communication.  It was still Prime Time for Baby-boomers.


Throughout my corporate career, interrupted by a few short-lived recessions, the economy was growing steadily, fueled by the demand created by baby-boomers and supported by deregulation and the Regan Era fiscal policies.  Jobs were a lot easier to come by.  It was easier to find a new

situation.  And then the world changed.  The job market is a very different today.  In many respects it is a lot more difficult.  It is also much easier if you have the key.  I left the corporate world in 1999 to begin my own executive search business.

One of the most upsetting situations I encounter in my work is talking with displaced Boomers who have had solid careers only to be derailed by a merger or a restructuring which cost them their job.  They focused so much on their day to day responsibilities that they did not kept pace with the changing job market.  To say that their job-search skills are rusty would be an understatement.  Even worse, they have neglected their network.  It is no longer effective and must be rebuilt.  Their single-minded focus is to find another job, just like the last job.  No other options are on the table.  Many have the cushion of a severance package but few have outplacement benefits.  They find it difficult to grasp the fact that the jobs they left are gone or have been filled by younger, lesser compensated employees.  The absolute worst situation is to talk to someone who has burned through their severance and is working down their savings;  true desperation.  If you find yourself in this situation, you probably need professional help: an intervention.  This is when a career coach can be very important.


When you hire a career coach you are entering into a personal relationship.  A good coach will learn about your personality and how you approach a challenge, or adversity.  She will use that understanding to help you craft a strategy and set goals to achieve your job search objectives.  She will stay with you, offering encouragement and support as you execute your plan.  A good coach will help you break through roadblocks, especially those you create for yourself.  She knows the job market and can help you evaluate options for a meaningful next chapter.  The bottom-line is that you need to feel comfortable with your coach as she may have a major impact on your career.  For the relationship to work, both you and your coach need a connection, a bond.

It is a brave new world out there.  We all need help from time to time.  Your career is too important to neglect, so it is a wise move to engage a career coach to help you through you job search.



Thank you for visiting my blog.
Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.
Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com

5 Steps to Employment for the over-50: Part 4 Your On-line Presence:

As a professional, you represent a brand; your personal brand.  Okay, I know, this might sound trite, nevertheless, it is a fact that you should think of yourself as a brand.  You have a reputation that must be managed.  As with any brand, the message you are sending must be clear and consistent.  Your resume, cover-letter, and bio must reinforce your message.  Thank you letters should reinforce the key points you want the hiring manager to remember.  Likewise, your on-line message must resonate with the same message.  Your brand must be clear and consistent.

It is not uncommon to learn of job-seekers who have been successful putting their total job-search efforts into a LinkedIn campaign.  If you are not on LinkedIn, you should be.   Ensure that your profile is complete.  Otherwise, you are hurting yourself.  Employers are looking for you, but they cannot find you or if they do, your profile may not be impressive enough to be of interest.  Now is a good time to join and become active in those groups that parallel your interests.  Position yourself as a thought-leader.  Consider a paid subscription to LinkedIn to gain access to more of its capabilities.  It is not yet the most effective way of landing a job, but you must factor LinkedIn into your job-search.  Take LinkedIn very seriously!

Like your resume, your LinkedIn profile must be interesting to read.  Large paragraphs tend to make the reader's eyes glaze over.  Your message may never be read, or get through.  White space is very useful to keep the reader's attention.  Mixing up short paragraphs with bullet points will keep the reader interested.  Your LinkedIn profile must mirror your resume and other biographical information.  Since more and more employers and recruiters are using LinkedIn to source candidates your resume must be available on LinkedIn and it must be consistent with the one you are sending to prospective employers.

Ensure that your contact information is up to date.  If prospective employers are looking for you, then make it easy to find you.  It reinforces your status as a professional and will ensure that you are contacted about interesting situations.

On the issue of contact information your email needs to have a complete signature section.  Telephone numbers, email addresses, and the link to your LinkedIn page should be available.  Remember, today much of our interaction is via cell phone, so make it easy for cell phone users to contact you.

I have not heard of anyone landing a job through Face Book but I suppose that is possible.  If you are active on Face Book it is probably a good way to keep your network up to date on your progress.  It is probably safe to say that if you are over 50, your Facebook page is more about your children and grandchildren than more esoteric pursuits.  That is good news.  Prospective employers will take a look at your Facebook page to get more insight into you as a person.  I have checked out candidates in the past, and some have sent me friend requests.  I can say that I have learned things about some candidates that I wish I had never known, which raised questions about their suitability to work for my clients.  Make sure your Facebook page is interesting, but neutral. 

Google+ is becoming more important, so it is a venue that you should consider.  When setting up your Google+ homepage, ensure that it is complete and also mirrors your resume and your LinkedIn profile.  You may also consider starting a blog and developing your own website to further your on-line presence.  Send notice of your blog posts to your network.  It is good marketing.

Remember, employers are looking for you.  You need to help them find you.  On-line tools can be very useful to your job-search campaign, but only if there is consistency between them and if your message is the same across each venue.

Thank you for visiting my blog.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so please leave a comment.


Jim Weber, President
New Century Dynamics Executive Search
www.newcenturydynamics.com